This semester, we have been curious as to the impact of promotion of our faculty scholarship, specifically our institution’s SSRN paper series. Our inquiry extended to how broadly a work is promoted, distributed, and how descriptive is its metadata via SSRN. We typically distribute issues of our paper series multiple times throughout an academic year. Some observations:
Downloads of works with tiles that include a case name increased by 21% in the week after distribution. No additional promotion efforts were undertaken during that time frame, for this example.